MySpace To Announce Self-Serve Hyper Targeted Advertising Network
MySpace will announce plans to introduce a new advertising platform, “SelfServe by MySpace,” at Ad:Tech Monday. The service itself will launch to a limited set of advertisers in the next sixty days.
The nearly $1 billion Google search deal signed last year is not affected by this product. Google handles search and text ads only; the new MySpace platform is for display ads on profile pages.
SelfServe by MySpace will allow advertisers to directly purchase, create (see screen shot below)…
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