The Fold is An Unnecessary Design Limitation
If you’re a Web designer or IA, you’ve probably heard the following statements many times:
“Make sure everything is located above the fold.”
“If it’s below the fold, users won’t see it.”
“Users won’t scroll to view additional content.”
What exactly is this mythical “fold” anyway? It’s basically an invisible line on a Web page based on where the bottom of the browser likely will be within a given screen resolution. It hearkens back to the days of newspapers, when important content was…
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